About

create beauty, skin and hair care products based on principles of Ayurveda health and beauty.

Ruma and Sanjay Dutta are passionate about the applications of a complex and exotic science, Ayurveda, to not just beauty, but overall healing of the entire person. We founded in 2001, with the mission of creating daily use beauty, skin and hair care products that blend ‘Ayurveda with cosmetics’. We are proud of our strong manufacturing operations.

Our products are available at select stores throughout India, besides the KGB & KVIC outlets, where we have consistently supplied under the ‘Khadi’ brand, since 2001. We are actively exploring marketing partnerships to make our products available to the European and North American markets.

We continue to develop new products using plant, floral and herbal ingredients that have a long history of effectively enhancing beauty and well being.